Creative Producer / Content Marketing Manager
IRC_BOISE_122216_0096S.jpg

CLIENT: The Int'l Rescue Committee

#refugeeswelcome

The INTERNATIONAL RESCUE COMMITTEE is a global organization actively aiding victims of the world's worst humanitarian crises, including refugee resettlement. In 2016, 26 million displaced people directly benefited from their programs. 

As a contract producer, the following represents content personally contributed for capital campaigns, the 2016 Annual Report, and social media content. 

World Refugee Day

On June 20th, YouTube, The IRC, and Google partnered to raise awareness and support refugees around the world. Instead of a broad spectrum campaign, YouTube flew 8 of it's top "creators" (including Tyler Oakley, Eh Bee Family, Jouelzy, The Young Turks, and AsapSCIENCE) to Uganda, Greece, Jordan, Boise (crazy, right!?), and others. There they met with refugees and produced their own videos, with supplemental crew provided by YouTube. Bringing in influencers – those not typically associated with geopolitical issues or new media – allowed audiences to be educated in an original and hopefully more effective way. As part of the campaign, Google matched all donations up to $500k. You can read more on Ad Week.

ROLE(S)   Documentary Photography, Environmental Portraits, Audio Capture, Video B-Roll, and Aerial (Drone) Video.

ASSIGNMENT   Produce digital media documenting creators Tyler Oakley and Jouelzy, the refugee subjects, their stories, and behind-the-scenes content. 

 
 

Letters to Syria

ASSIGNMENT   Create a video marking the 6th anniversary of the Syrian conflict for a US-focused cross channel social campaign. The goal was to demonstrate the desire of "regular" Americans to support the most innocent victims of the that war. 

ROLE(S)   Conceptualization (In conjunction with Executive Producers in NYC), Preproduction (Planning, Logistics, Legal), Production (Director, Photography), Postproduction (Editor, Copywriter), Blogging.

 

RESETTLED

SCOPE Present visual evidence of resettled refugees which educates and engages the public, while also dispelling prevalent fear. The resulting media was published across social channels, in digital campaigns, and in print.

ASSIGNMENT Capture environmental portraits and documentary media of resettled refugees as productive members of society.